WEST PALM BEACH, Fla. – Cole Helman has been promoted to Assistant Athletic Director for Athletic Communications.
"I am so grateful for Courtney Lovely Evans and TJ Budd and their willingness to emphasize my professional development over the last five years," Helman said. "I am so thankful for the opportunities I have been given at PBA. This place has been a great fit for me, and I am excited to continue working alongside our administrative staff, coaches, and student-athletes towards our university's mission."
Helman previously served as the Director of Athletic Communications for three years and is entering his sixth year at PBA. In his new role, he will join the athletic department's senior leadership team and serve as sport administrator.
"It has been amazing to watch Cole grow professionally during his time with the Sailfish, from assistant SID five years ago to now joining my leadership team," PBA Director of Athletics Courtney Lovely Evans said. "He earned this promotion with hard work, dedication, diligence, and attention to detail. His passion for PBA and our student-athletes is evident in the work that he does. We are blessed to have him."
Since becoming Director of Athletic Communications in 2021, Helman has been the primary communications contact for men's basketball, volleyball, softball, and track. In 2023-24, PBA athletics witnessed its largest single-year growth on social media, including a 25 percent increase in followers on Instagram, after an enhanced emphasis on creative video strategy.
Helman maintains the Sailfish brand as the art approver for Sailfish gear. He has continued to work as the primary graphic designer for the Sailfish and led a redesign of pbasailfish.com in 2022. He was named an inaugural 30 under 30 award winner and a President's Award Honoree from College Sports Communicators in 2022. In 2024, the Sailfish athletic communications department received six awards in the CSC Creative & Digital Design Contest.
In addition to his athletic communication duties, Helman has taken on additional administrative tasks. During the 2023-24 academic year, he led the coaching search committees for PBA women's soccer and beach volleyball. Helman has revamped the athletic department corporate partnership program and has assisted in attaining new partners for the 2024-25 academic year. In the fall of 2023, Helman temporarily served as the sport administrator for men's soccer and baseball while Lovely Evans was on maternity leave.
On the national scale, Helman serves on the NCAA DII South Region men's golf Regional Advisory Committee. He is a member of Collegiate Sports Communicators Young Professionals Committee. He has served as a voter in the D2SIDA men's basketball poll for five years.
