PBA Announces Partnership With Learfield Licensing Partners
April 27, 2017
Written By: TJ Budd, Sports Information Director
WEST PALM BEACH, Fla. – Palm Beach Atlantic University has partnered with Learfield Licensing Partners in an agreement announced by the university on Thursday.
This exclusive agreement will expand opportunities for PBA in the retail merchandising market as well as further brand development. Learfield Licensing will work to maximize exposure for PBA and handle the day-to-day management of the University’s trademark licensing program.
“PBA’s partnership with Learfield will help grow our footprint in merchandising as well as help to streamline our efforts to protect the Sailfish marks,” said PBA Director of Athletics Carolyn Stone. “Learfield is a leader in collegiate athletic branding and we are excited about working with them going forward.”
“We are truly looking forward to partnering with Palm Beach Atlantic,” said Bob Bernard, president and CEO of Learfield Licensing. “PBA has many unique attributes, and we look forward to working together to find new opportunities for licensed product and retail exposure, and creating a larger brand footprint for Sailfish merchandise.”
Learfield Licensing is a trademark management company specializing in collegiate licensing and branding.